Our Creamy Wheat is far superior to the run-of-the-mill cream of wheat you are familiar with. Most creamy wheat has the bran and germ removed, and there goes all the nutrition and flavor…not to mention its digestibility! Early Bird Creamy Wheat has a uniquely sweet flavor, because the bran is where all the flavor of wheat comes from, making this by far, the best creamy wheat you’ve ever had. Who knew you might not need to add sugar to your hot breakfast cereal? Or that you could add LESS sugar and have the same sweet flavor you’re familiar with growing up? Cooks in less than 5 minutes, a healthy and delicious way to start you day.